I have been writing blogposts now for several years. Have written them for myself and for others. And in all that time I have yet to write the “perfect blogpost.”
How do you define the perfect blogpost? An easy question if you believe the experts you will find across social media. Don’t believe me? Do a search on Pinterest or YouTube or even Facebook. Somewhere in your social media platforms you will find someone claiming they know the way to write the perfect blogpost.
Don’t get me wrong. I am quite certain people have paid quite a lot of money to research what makes a blogpost perfect. Have spent more money to discover what makes a blogpost go viral. It’s a good thing to research such things. However, I find the parameters used by those “experts” on the perfect blogpost overly constrictive.
I read somewhere the perfect blogpost is fifteen hundred words in length. I tend to disagree. People, especially writers and editors, get hung up on word counts so easily. I can understand an editor’s obsession on word counts if they are publishing an actual printed magazine or journal. Word counts become important when they cost you money to print.
However, in the realm of the online magazine or blog (which is an online magazine or journal), word counts lose their necessity. From my viewpoint, word counts for blogs are unnecessary. You use the number of words needed to make your point – period.
I have had several clients who have sent back pieces they hired me to write for their blog as their own. A little ghost writing never hurt anyone. However, these people wanted more words than I used. A lot more words. When I pointed out the way I wrote the blogposts mimicked their own work, it didn’t matter. They wanted double and even triple the number of words I had produced.
They were clients and I had a contract with them, so I produced the word count they asked. Which was a great failure as far as I was concerned. I can write out as many words as someone wants. I can formulate, format, craft, and create any manuscript the way a client wants. It doesn’t mean I agree with the final product.
In blogposts, I think brevity is better. You are, in essence, writing an article like someone would find in a magazine. Why bog the article down with unnecessary words or format it in the manner someone else has stipulated as the way to format your blogpost?
When you write, be yourself. The original you. If you are writing a blogpost about making beef ravioli, then fill it with pictures, recipe references, headers and everything you need to demonstrate to your audience how they can create the exact same ravioli. This could take a thousand words or eight thousand. What matters is you give your readers exactly what they need to make ravioli.
If you are writing about the grammatical difference between the word’s “effect” and “affect,” you don’t need fifteen hundred words when it can be done in five sentences or less.
What matters is that you craft your blogposts to your audiences. I know several people who are into the Minecraft game. They can go on for hours about the smallest of details involved in the game. When they talk to others who are involved, this intense exploration of the smallest detail, this level of detail is not only expected, but demanded.
If I were to write a blogpost geared towards Minecraft gamers, fifteen hundred words wouldn’t do it. I would need to write a series of blog posts geared towards each detail necessary to get my point across. I would also need videos, character sheets, pieces of programming and other pertinent details the gamers find important
If I were to write the same blogpost geared towards people who were only curious about the game, the level of intensity would change, which means the blogpost would change.
See what I mean about the perfect blogpost? I don’t believe it exists. You have to write what your audience wants. Or needs. Or will find interesting. Frankly, whatever keeps your readers coming back or adds readers to your blog is the perfect blogpost.
I think the key is how you think about your blog. Is it for you? Is it a personal journey you seek to share? Or is it a means to produce an income? The reasons for writing blogs are as varied as there are bloggers.
Don’t let others tell you what the perfect blogpost is. Nor should you write them all the same. Don’t place a sample blog post in front of you and design all your posts to that sample. Be yourself. It’s why they are reading what you write in the first place. If it isn’t, then why continue?
I’m Ross, The Editor-in-chief at The Pyrateheart Press and I’m out.